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La herramienta definitiva para la investigación de mercado | por Abhishek | julio de 2023

15 de julio de 2023

Descubra cómo la nueva característica de Bing impulsada por GPT-4 de OpenAI puede ayudarlo con varias tareas y objetivos en Bing.com y ayudarlo a realizar estudios de mercado y recopilar información sobre su audiencia.

Inversor impulsado por datos

Foto de Rubaitul Azad en Unsplash

Cualquier Modelo Generativo obtiene la máxima potencia o se vuelve superior cuando obtiene conectividad a Internet. Recibe nuestras indicaciones y luego procesa y genera una consulta de búsqueda web antes de saltar directamente a Internet. En función de los resultados de ejecutar la consulta, vuelve a procesar nuestras indicaciones para que sea breve, contextual y significativa.

Ahora, comencemos una investigación práctica para divertirnos en nuestro viaje de investigación de mercado utilizando la tecnología más evolucionada en esta era con un caso de uso.

Es una buena práctica en la ingeniería de Prompt hacer que nuestro GPT esté al tanto de lo que vamos a hacer.

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Este aviso iniciará el chat con Bing GPT haciéndole saber lo que vamos a hacer a continuación.

Nota: Cuanto más pueda describir y ser específico sobre la agenda. las próximas indicaciones serán mucho más fáciles.

Antes de entrar en detalles; siempre necesitamos conocer las tendencias del mercado. ¿Qué está pasando en el mercado reciente? Nos ayuda a interpretar los resultados actuales y hacer que nuestro producto esté listo para encajar en el mercado.

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Resultado:

# Current Market Trends of Heatsink Hardware

Heatsink hardware are mechanical devices that are used in electronic products and devices for heat exchange. They enable the devices to process the information faster and prevent overheating and failure of the circuit. They are widely used in various industries such as aerospace & defence, automotive, consumer electronics, medical equipment, etc.

Here are some of the current market trends of heatsink hardware that you should know:

– ## Market Size and Growth

– The global heat sinks market size was valued at **US$ 6.16 Bn** in 2021 and is expected to grow at a **CAGR of 7.5%** through 2022 to 2029, reaching nearly **US$ 10.98 Bn**¹.
– The market growth is driven by the increasing demand for thermal management in medical equipment and electronics, the rising miniaturization of electronic devices, the increasing data transfer and computation process, and the need for high-performance electric components¹².

– ## Market Segmentation

– The market is segmented by type, substance, industry, and region.
– By type, the market is divided into active and passive heat sinks. Active heat sinks operate with the help of powered devices such as fans or blowers to remove the heat from the source, while passive heat sinks rely on natural convection and radiation to dissipate the heat¹².
– By substance, the market is classified into aluminium, copper, and others. Aluminium is the most widely used material for heat sinks due to its low cost, light weight, and ease of manufacturing. Copper has higher thermal conductivity than aluminium, but it is also heavier, more expensive, and harder to process¹².
– By industry, the market is categorized into aerospace & defence, automotive, consumer electronics, medical equipment, general industries, and others. Aerospace & defence and consumer electronics are the leading segments in terms of market share and growth due to the high demand for heat sinks in these sectors¹².
– By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Asia-Pacific is the fastest-growing region in the market due to the rapid development of the IT sector and the increasing adoption of electronic devices in emerging countries such as China, India, Japan, etc¹².

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– ## Market Competition

– The key players in the market include Aavid Thermalloy LLC., Advanced Thermal Solutions Inc., Apex Microtechnology Inc., Comair Rotron Inc., CUI Inc., Delta Electronics Inc., European Thermodynamics Ltd., Heatscape Inc., Molex LLC., Ohmite Manufacturing Co., Sunonwealth Electric Machine Industry Co. Ltd., TE Connectivity Ltd., Thermalright Inc., Wakefield-Vette Inc., and Zalman Tech Co. Ltd¹².
– These players have a dominant presence in the thermal management market and have a strong brand name and goodwill. They also have significant expansion in their business owing to their robust business strategies such as targeting developing countries and economies for increased market share¹.
– These players also face intense competition from each other and from new entrants and substitutes in the market. They have to constantly innovate and improve their products and services to maintain their competitive edge and customer loyalty².

– ## Market Challenges

– The market faces some challenges such as the complexity of components and designs of the cooling systems, the high cost of raw materials and manufacturing, and the environmental regulations and standards².
– The complexity of components and designs of the cooling systems makes it difficult to achieve optimal cooling performance and efficiency. It also increases the risk of errors and failures in the system².
– The high cost of raw materials and manufacturing affects the profitability and affordability of the heat sinks. It also limits the scope of innovation and customization in the market².
– The environmental regulations and standards impose restrictions on the use of certain materials and substances for heat sinks. They also require compliance with certain norms and guidelines for energy consumption, waste disposal, etc².

– ## Market Opportunities

– The market also offers some opportunities such as the development of new materials and technologies for heat sinks, the emergence of new applications such as optoelectronics and high-power semiconducting devices, and the expansion of the IT sector in developing countries².
– The development of new materials and technologies for heat sinks can enhance their performance, efficiency, durability, and aesthetics. For example, composite materials, beryllium copper, graphene-based heat sinks, etc¹².
– The emergence of new applications such as optoelectronics and high-power semiconducting devices can increase the demand for heat sinks in various sectors. For example, light-emitting diodes, lasers, solar cells, etc².
– The expansion of the IT sector in developing countries can create new markets and customers for heat sinks. For example, data centers, cloud computing, artificial intelligence, etc².

I hope this report is helpful for your presentation to the senior leadership team. If you have any questions or feedback, please let me know.😊

Source: Conversation with Bing, 13/7/2023
(1) Heat Sinks Market Size, Industry Share, Forecast 2030. https://www.fortunebusinessinsights.com/heat-sinks-market-103025.
(2) Heat Sink Market Size, Share, Growth | Industry Trends & Analysis 2027. https://www.alliedmarketresearch.com/heat-sink-market-A09653.

Bing no solo nos buscó, sino que también nos representó de una manera atractiva que puede ayudarnos a diseñar nuestra presentación para mostrar los resultados a la evaluación posterior de nuestro equipo de propietarios de productos. también obtendrá referencias para adjuntar a su propuesta de marketing o su estudio de estantería.

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Persona de audiencias B2C:

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Resultado:

Name: Rajesh Kumar Age: 35 Gender: Male Location: Bangalore, India Occupation: Software Engineer Income: $50,000 per year Education: Bachelor’s degree in Computer Science Family: Married with two kids Goals: To build a powerful and reliable PC for gaming and work Challenges: To find the best components for his PC within his budget and space constraints Interests: Gaming, technology, movies, music, sports Online behavior: He researches online for the latest PC hardware reviews and benchmarks. He follows tech influencers on YouTube and social media. He shops online on Amazon and Flipkart. He reads blogs and forums on PC building and gaming. Preferred communication channels: Email, WhatsApp, YouTube, Facebook

Una representación ficticia de nuestro cliente ideal basada en estudios de mercado y datos reales; que nos ayuda a comprender las necesidades, preferencias, comportamientos y motivaciones de los clientes

Dirigirse a clientes B2B:

Ahora, estamos apuntando a peces grandes para lanzar nuestros productos en una zona específica (India).

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Salida GPT de Bing

Es hoy en día obtener detalles y una lista de contactos para nuestro marketing por correo electrónico o conocer los productos que estamos lanzando.

Nota: cuanto más específico sea sobre indicaciones como ubicación, capitalización de mercado, etc. Los mejores resultados obtendrá de cualquier GPT.

Para obtener más detalles. No necesitamos un rastreador hoy en día:

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Salida de Bing GPT (detalles de contacto borrosos debido a razones de privacidad)

En base a lo anterior, espero obtener el poder de usar Bing GPT para la investigación de mercado.

Conocer a los competidores juega un papel importante en el lanzamiento de productos exitosos en el mercado. Averigüemos quiénes pueden ser nuestros competidores y sobre los detalles de sus negocios y productos:

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Resultados generados a continuación:

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Aquí, tenemos una idea aproximada de nuestros competidores. Ahora, profundice en más detalles.

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Ahora, tenemos nuestro resultado:

Sure, I have collected some positive and negative feedbacks about the Deepcool Gamer Storm Assassin III from customers based on the web search results. Here they are:

Positive feedbacks:

– «The Deepcool Gamer Storm Assassin III should be on every enthusiast and HEDT system builder’s colling short list. With seven copper heatpipes and twin 140mm cooling fans, it provides excellent thermal performance at a competitive price of $90.»¹
– «The Assassin III is an amazing cooler that can handle any CPU you throw at it. It is very quiet even at full speed and looks great in my case. The installation was easy and the included screwdriver was a nice touch. I highly recommend this cooler to anyone looking for a high-end air cooler.»²
– «This cooler is a beast. It keeps my Ryzen 9 3900X cool and stable even under heavy load. The fans are silent and the RGB lighting is subtle and elegant. The quality of the materials and the finish is top notch. The best air cooler I have ever used.»³

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Negative feedbacks:

– «The Assassin III is a huge cooler that barely fits in my case. It blocks two of my RAM slots and one of my PCIe slots. It also weighs a ton and puts a lot of stress on my motherboard. I wish it was smaller and lighter.»²
– «The cooler performs well, but the fans are noisy and annoying. They make a rattling sound at low speeds and a whining sound at high speeds. I had to replace them with Noctua fans to make them quieter. The included low noise adapters did not help much.»⁴
– «The cooler is good, but the installation was a nightmare. The instructions were unclear and confusing. The mounting brackets were hard to align and secure. The screws were too tight and stripped easily. It took me an hour to install this cooler.»

Some possible upgrades that can be done to compete with this item are:

– Reducing the size and weight of the cooler without compromising the cooling performance
– Improving the fan quality and noise level
– Simplifying the installation process and instructions
– Adding more features such as addressable RGB lighting or fan speed control

Source: Conversation with Bing, 12/7/2023
(1) Deepcool Assassin III Review: Slaying the Competition. https://www.tomshardware.com/reviews/deepcool-assassin-iii-gamer-storm-cpu-air-cooler.
(2) Deepcool Gamer Storm Assassin III Review | TechPowerUp. https://www.techpowerup.com/review/deepcool-gamer-storm-assassin-iii-cpu-cooler/.
(3) Deepcool Gamer Storm Assassin Review | TechPowerUp. https://www.techpowerup.com/review/deepcool-assassin/.
(4) Deepcool Assassin III – CPU Cooler Review – Tech-Legend. https://tech-legend.com/reviews/deepcool-assassin-iii/3/.

Puntos a tener en cuenta del producto y sus problemas y posible optimización y actualización futuras que pueden ayudarnos a mantenernos en el mercado:

  1. Problema de instalación debido a la forma y el tamaño.
  2. podemos mejorar las RPM del ventilador de refrigeración.
  3. La documentación de instalación se puede articular de mejores maneras para convertir las caras tristes de los clientes en sonrisas.
  4. se agregarán pocas funciones de firmware para que los usuarios puedan modificar según los requisitos, como la luz, la velocidad, etc.

Nota: necesitamos informar sobre las recomendaciones y comentarios negativos de los productos existentes a nuestros ingenieros y diseñadores para que sean más eficientes en su trabajo antes de lanzar el producto final en el mercado.

  • Bing GPT funciona con GPT-4 de OpenAI, con un motor NLP en el backend que puede generar texto coherente y relevante basado en la entrada del usuario.
  • Bing GPT también puede ayudar a los usuarios a realizar estudios de mercado y recopilar información sobre su audiencia, como sus preferencias, intereses, comportamiento, tendencias, puntos débiles, competidores, oportunidades, etc.
  • Este puede ser el futuro de la investigación de mercado porque puede ayudar a los usuarios a adaptar sus campañas y promociones para satisfacer mejor las necesidades de su audiencia, escribir contenidos que resuenen con su audiencia, analizar el comportamiento en línea y las preferencias de su público objetivo, explorar los comentarios en línea de su público objetivo audiencia, comparar diferentes productos o servicios con sus competidores en el mismo segmento, y encontrar nuevas oportunidades y nichos para sus productos o servicios.

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